Summary
Local, regional and national experience in automotive retail, serving 130+ business units, and responsible for the strategy and team supporting over $60 million dollars in marketing investments annually.
Work History
Jan 2022 - Current
Senior Director of Marketing
Hendrick Automotive Group
Continuing to serve Hendrick Automotive Group dealerships in a broader marketing capacity, aligning solutions, services, and partners to meet retail business objectives.
Oct 2017 - Jan 2022
Director of Digital Marketing and Ecommerce
Hendrick Automotive Group
Responsible for supporting the vision and providing leadership to Hendrick Automotive Group's digital marketing and ecommerce initiatives across the organization. Leading a team of 6 spanning disciplines that support inventory management, website solutions, paid and earned media, 3rd party marketplaces, online reputation, and lead generation across 100 dealership locations nationally. Responsible for supporting over $60M annually in media deployed regionally or locally in markets across the US.
May 2016 - Oct 2017
Digital Marketing and Ecommerce Manager
Hendrick Automotive Group
Supported laying the foundation for Hendrick Automotive Group’s digital marketing efforts across the enterprise as the company’s first manager role in this space. Consolidated solution partners for websites, media, and messaging/chat down from dozens to a few core providers, leveraging our scale to maximize support and efficiency. Deepened agency partner relationships to better serve as extensions of our Hendrick team. Established infrastructure to support paid media and website analytics internally.
Jan 2013 - May 2016
Social Strategist
Hendrick Automotive Group
Developed the initial social strategy for Hendrick Automotive Group dealers and collision centers, launching online business listings and social accounts across all locations. Enabled call tracking across social and listing sources, confirming the importance of Google My Business listings as a primary conduit for customers to engage stores. Launched Hendrick’s first social listening and reputation monitoring tools and trained stores on the importance of reputation management and best practice.
Jun 2011 - Jan 2013
Regional Digital Marketing Manager
Hendrick Automotive Group
Served as first regional digital marketing manager within Hendrick, supporting 12 dealerships in the Charleston, SC market. Established Hendrick’s early disciplines with dealership stakeholders and supplier partners to improve communication and management of marketing performance.
May 2008 - June 2009
Digital Marketing Manager
Hendrick Automotive Group
Developed, implemented, and executed the digital marketing strategy for Hendrick Toyota Scion North Charleston with emphasis on demand creation and lead channel optimization, leading the Charleston market in online traffic and lead generation relative to other Hendrick dealerships when acquired.
Key Proficiencies
Analytics and BI Solutions
Audience and Data Integration
Customer Lifecycle Management
Conversational and Messaging Commerce
Digital Media
Retail Strategy
Team Building and Servant Leadership
Automotive Proficiencies
CRM
DMS
Inventory Marketplaces
Inventory Management Solutions
Media Partners and Solutions
OEM Compliance and Co-op
Website Solutions
Testimonials
Dale Parker
Senior Manager, Managed Services | Cox Automotive Group
Ryan has to be one of the most adept, knowledgeable, level-headed, efficient & effective leaders I have ever had the pleasure of collaborating.
Brice Englert
Founder, CEO | TradePending
Top 1% of automotive "folks"... highly motivated, organized, and a great partner and steward of likely the best automotive group in the world.
Brian Johnson
Vice President of Marketing | Hendrick Automotive Group
Ryan is talented, intelligent and an incredible thought leader. He provides invaluable expertise and vision to our organization. Most of all, he's great guy that loves his family and his teammates. I wish I had 20 more just like him.
Education
2022-2023
MBA Candidate
UNC Wilmington
Expanding foundations currently with an MBA candidacy at UNC Wilmington, concentrating studies in predictive analytics.
2004-2008
Bachelor of Arts, Philosophy
College of Charleston
Where 19th and 20th century existentialism is my jam, my studies at College of Charleston provided a broad outlook, incredible critical thinking skills and a rational mind for problem solving that has served me well.
- Six Sigma Certified
- AFIP Certified