Local, regional and national experience in automotive retail, serving 130+  business units, and responsible for the strategy and team supporting over $55 million dollars in digital marketing investments annually.

Work History

Oct 2017 - Current

Director of Digital Marketing and Ecommerce

Hendrick Automotive Group

Supporting the vision and providing leadership to Hendrick Automotive Group's digital marketing and ecommerce initiatives across the organization.

May 2016 - Oct 2017

Digital Marketing and Ecommerce Manager

Hendrick Automotive Group

Managing digital marketing and ecommerce across the enterprise in support of dealership and Hendrick Automotive Group business objectives. Responsible for supporting $50+ million in annual digital marketing investments.

Jan 2013 - May 2016

Social Strategist

Hendrick Automotive Group

Developed, implemented and executed social strategy for Hendrick Automotive Group nationally supporting tier 3 local listing infrastructure, reputation management, social media monitoring/syndication and social advertising, as well as Hendrick tier-1/tier-2 digital marketing initiatives.

Jun 2011 - Jan 2013

Regional Digital Marketing Manager

Hendrick Automotive Group

Served as first regional digital marketing manager within Hendrick. Aligned online demand creation efforts with dealership objectives and operations, leveraging rolled throughput yield methodology to improve process performance by channel.

May 2008 - June 2009

Digital Marketing Manager

Hendrick Automotive Group

Developed, implemented and executed the digital marketing strategy for Hendrick Toyota Scion North Charleston with emphasis on demand creation and lead channel optimization, leading the Charleston market in online traffic and lead generation.



Bachelor of Arts, Philosophy

College of Charleston

Where 19th and 20th century existentialism is my jam, my studies at College of Charleston provided a broad outlook, incredible critical thinking skills and a rational mind for problem solving that has served me well.

  • Six Sigma Certified
  • AFIP Certified

Key Proficiencies

Audience Management

Customer Lifecycle Management

Strategic Planning

Project Management

Servant Leadership

Automotive Proficiencies



Inventory Marketplaces

Inventory Management Solutions

OEM Compliance and Co-op

Website Solutions


Dale Parker

Dale Parker

Manager, Digital Strategy |

Ryan has to be one of the most adept, knowledgeable, level-headed, efficient & effective leaders I have ever had the pleasure of collaborating.

Brice Englert

Brice Englert

Founder, CEO | TradePending

Top 1% of automotive "folks"... highly motivated, organized, and a great partner and steward of likely the best automotive group in the world.

Brian Johnson

Brian Johnson

Managing Director of Advertising and Brand Development | Hendrick Automotive Group

Ryan is talented, intelligent and an incredible thought leader. He provides invaluable expertise and vision to our organization. Most of all, he's great guy that loves his family and his teammates. I wish I had 20 more just like him.